10. Lindsay Nelson, global head of brand strategy at Vox Creative
Nelson is responsible for Vox’s branded content studio, as well as partnerships, events, and sales and marketing.
In August, NBCUniversal invested $200 million in Vox Media at an $850 million pre-money valuation. It owns media properties, including Vox.com, Recode, Eater, and SB Nation.
This year, Nelson was also featured in AdAge’s annual “Women to Watch” list.
9. Sara Clemens, chief strategy officer at Pandora
Clemens is responsible for leading Pandora’s business strategy, corporate development international, and expansion. She also leads the company’s Music Maker Group that develops marketing tools for artists.
Pandora’s second-quarter ad revenue grew 30% year-on-year to $230.9 million, while mobile revenue grew 37% to $229.7 million — 80.4% of revenue.
Prior to joining Pandora, Celemens was an executive in residence at Greylock Partners.
8. Mari Kim Novak, chief marketing officer at Rubicon Project
Novak’s job at ad-tech company Rubicon Project is “marketing to marketers.”
Her efforts over the past year since she was promoted to CMO appear to be paying off. In the second quarter, Rubicon Project announced an 88% increase in revenue to $53 million, and the company says it “significantly increased” the size of its orders and mobile offerings in the period.
Before joining Rubicon, Novak spent nine years as head of global marketing for Microsoft Advertising.
7. Janae McDonough, Twitter VP of MoPub
Twitter acquired MoPub, a mobile-app ad network, ad server, and real-time bidding exchange, for $350 million in stock in 2013.
Last year, one analyst predicted MoPub will bring in more than $500 million in annual revenue by 2017, up from an estimated $56 million in 2014.
It’s a big, often under-appreciated, at least by the outside world, part of Twitter’s business, one of the world’s largest — if not the largest — mobile-ad servers, and McDonough is at the helm.
Spilman is responsible for leading all commercial operations for Criteo, a public ad-tech company that has been described as the “poster child” of a technique called “retargeting.”
Criteo reported a record set of results for its second quarter, with revenue up 64% year-on-year to 165 million euros, or $187 million. It has a market cap of around $2.5 billion.
Prior to joining Criteo, Spilman was executive vice president of global sales and operations at mobile ad-tech company Millennial Media. Before that, she was SVP of Americas marketing for Yahoo.
5. Meredith Kopit Levien, The New York Times’ chief revenue officer
Kopit Levien was promoted to chief revenue officer in April, and is now responsible for “the generation of all advertising and subscription revenue” at The New York Times.
A memo released by the company earlier this month showed how The Times plans to double its digital revenues to $800 million by 2020. In it, the newspaper owner says its organization must be “redesigned for the mobile era.”
Part of that will be achieved through encouraging more digital subscriptions, and Kopit Levien and her team have also been working on some interesting mobile ad products, including a new Mobile Moments format, and creating branded content experiences designed for mobile.
Digital advertising revenue represented 27% of total ad revenue — $662 million — in 2014.
4. Lisa Utzschneider, Yahoo’s chief revenue officer
Yahoo poached Utzschneider from Amazon late last year to become its SVP of sales for the Americas region, and she was quickly promoted to become its global revenue chief.
Mobile is increasingly important for Yahoo — it’s the “M” of its “Mavens” strategy.
Mobile revenue in Yahoo’s second quarter was up 54% to $252 million.
3. Allie Kline, chief marketing officer at AOL
Kline oversees marketing efforts for all of AOL’s corporate initiatives and advertising platforms.
Her role is set to become increasingly more mobile-focused following Verizon’s acquisition of AOL earlier this year. In September, AOL acquired mobile-focused ad-tech company Millennial Media.
Since being named AOL CMO in January, Kline has helped launch the company’s in-house branded content studio Partner
2. Susan Wojcicki, YouTube CEO
Google employee No. 16, Wojcicki has been the CEO of YouTube since 2014.
More than half of YouTube’s traffic now comes from mobile devices, and the company claims it reaches more 18-to-49-year-olds than any cable network in the US. In total, more than 1 billion people visit YouTube every month.
1. Carolyn Everson, vice president of global marketing solutions at Facebook
Facebook is the biggest mobile -advertising company in the world, and Everson is leading the charge.
The social network had 844 million active mobile daily users in June and, in total, it has brought more than 2.5 million advertisers on board. Meanwhile, the Instagram app is estimated by eMarketer to bring in $595 million in ad revenue this year.
Recent advertising announcements from Facebook have included bringing Facebook targeting to Instagram, launching video ads that marketers only pay for if users watch 10 seconds or more, partnering with Moat to verify video ad views, launching a Target Rating Point ad-buying method, and partnering with Millward Brown to allow advertisers to poll their audiences on mobile
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